AI Five

Toan Vu-Huu

Special project for the AGI Congress in Basel. I was invited—along with other AGI members—to design a poster for the exhibition Perspectives on AI. My contribution reflects the paradox of artificial intelligence: its extraordinary power to generate, simulate, and analyze, contrasted with its fundamental blindness. It can imagine anything—and yet it cannot see. ‘How many fingers, Winston?’ ‘Four. I suppose there are four. I would see five if I could. I am trying to see five.’ (G. Orwell, 1984)

Images of AI Five

  1. Image 1 — VU HUU TOAN SPP2024 (AI Five)

    Toan Vu-Huu, France (2019)

    Toan Vu-Huu is a German-born graphic designer of Vietnamese and English descent. He studied sociology while working as a DJ in Frankfurt, organizing events and collaborating with graphic designers, an...

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    • AI Five, 2024

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    Special project for the AGI Congress in Basel. I was invited—along with other AGI members—to design a poster for the exhibition Perspectives on AI. My contribution reflects the paradox of artificial intelligence: its extraordinary power to generate, simulate, and analyze, contrasted with its fundamental blindness. It can imagine anything—and yet it cannot see. ‘How many fingers, Winston?’ ‘Four. I suppose there are four. I would see five if I could. I am trying to see five.’ (G. Orwell, 1984)

    • Client:

    • AGI, Alliance Graphique Internationale
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Illustration
    • Lettering
    • Poster

    Toan Vu-Huu is a German-born graphic designer of Vietnamese and English descent. He studied sociology while working as a DJ in Frankfurt, organizing events and collaborating with graphic designers, an experience that led him toward visual arts. He studied graphic design at the University of Applied Arts in Darmstadt and later joined Intégral Ruedi Baur et associés in Paris, contributing to projects such as Cologne-Bonn Airport signage and the Cinémathèque Française identity.

    In 2008, he co-founded baldinger•vu-huu, known for conceptual, multidisciplinary work across identity, signage, publishing, museography, and type design, including the City of Chaumont identity and the Dina Chaumont typeface. The studio received the Grand Prix at the Toyama Poster Triennale (2018), a TDC Certificate of Typographic Excellence (2019), and two first prizes at the Club des DA (2023).

    In 2022, he launched BVH Type Foundry. Since 2023, under studio vu-huu, he created the visual identity for the Cité du design in Saint-Étienne. His works are in collections including CNAP, MAD, Le Signe, TDC New York, Lhati Museum, and Toyama Museum of Modern Art.

    Education

    plus

    Diploma mentoring, éditorial design, visual identity

    • Undergraduate,  
    • Postgraduate

    2010 – today

    • École nationale supérieure des arts décoratifs (France)

    Typography, editorial design

    • Undergraduate,  
    • Postgraduate

    2007 – 2011

    • École supérieure d’art et design d’Amiens (France)

    Agencies

    plus

    Awards

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    • 2018

    Grand Prize, “The 12th International Poster Triennial”, Toyama
    • 2018

    3rd Place, «Trnava Poster Triennial», Trnava
    • 2019

    Certificate of typographic excellence, «TDC 65», New York
    • 2019

    Winner “Mut zur Wut”, Heidelberg
    • 2019

    Winner, “Anfachen Award”, Hamburg
    • 2019

    Grand Prize, “9th China International Poster Biennal”, Hangzhou
    • 2019

    Selection, “28th international poster competition”, Chaumont
    • 2019

    Finalist, “Taiwan International Graphic Design Award”, Taiwan
    • 2019

    Prize nominee work “Tokyo TDC Award”, Tokyo
    • 2019

    Finalist, “Type Design Competition”, Morisawa
    • 2020

    Finalist, Golden Bee, Moscow
    • 2020

    Finalist, The 27th International Poster Biennale in Warsaw
    • 2020

    Finalist, Fedrigoni Top Award
    • 2020

    Certificate of typographic excellence, «TDC 66», New York
    • 2020

    Finalist, 16th International Poster Biennal in Mexico
    • 2021

    Finalist, TDC, Typographic Design in China, Shenzhen
    • 2021

    Selection, TDC Tokyo
    • 2021

    Selection, “29th international poster competition”, Chaumont