AGIdeas

Kenneth W. Cato AO

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    Kenneth W. Cato AO, Australia (1978)

    In 1970 Ken Cato established Cato Brand Partners in Melbourne, Australia. With Ken still at the helm and offices in 16 international locations Cato has worked in over 110 countries...

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    Kenneth W. Cato AO, Australia (1978)

    In 1970 Ken Cato established Cato Brand Partners in Melbourne, Australia. With Ken still at the helm and offices in 16 international locations Cato has worked in over 110 countries.

    Ken’s work has afforded him immense global acclaim and as such he and his team have been recognised with many international awards too numerous to list.

    Other notable honours include being recognised as an Officer of the Order of Australia (AO) in 2013 for distinguished service to the graphic design profession, as well as being bestowed Hall of Fame status with ICOGRADA, The Premiers Design Awards, AGDA and The Design Institute of Australia.

    Ken’s passion for design extends beyond that of Cato Brand Partners; in 1991 he established the worlds largest student design conference. Originating in Melbourne it now has substantial presence in China.

    A regular speaker, Ken has presented in over 30 countries and is an acclaimed author.

    Publications

    plus

    The View from Australia

    (1986)

    A presentation of the work of Australia’s leading graphic designers

    Design for Business

    (1987)

    • Ken Cato

    A retrospective of projects produced by Cato Partners

    G-D3D Graphics in the Third Dimension

    (1992)

    • Ken Cato

    International designers of all disciplines explore three dimensional projects

    Cato Design

    (1995)

    • Ken Cato

    A selection of Ken Cato’s work over 25 years

    Design By Thinking

    (2000)

    • Ken Cato

    Hindsight

    (2002)

    • Ken Cato

    Some of the world’s leading designers answer some of the questions most frequently asked by those starting out in the design profession

    Alliance Graphique Internationale ‘China’ book

    (2002)

    • Ken Cato

    A retrospective of Cato Partners work

    First Choice 1st edn

    (1989)

    • Ken Cato

    the world’s leading graphic designers select the best of all their work

    First Choice, 2nd edn

    (1996)

    • KEn Cato

    The world’s leading graphic designers select the best of all their work

    First Choice, 3rd edn

    (2002)

    • Ken Cato

    The world’s leading graphic designers select the best of all their work

    First Choice, 4th edn

    (2016)

    • Ken Cato

    The world’s leading graphic designers select the best of all their work

    Experiences

    (2008)

    • Ken Cato

    A selection of the work of Cato Partners over 35 years

    Design By Thinking -One hundred thoughts about corporate brand identity

    (2016)

    • Ken Cato

    Design By Thinking - Thinking trademarks, symbols and logotypes

    (2016)

    • ken Cato

    Recognise Me

    (2022)

    • Ken Cato

    Branding really does matter in a competitive world - as Ken Cato AO, one of the world's leading branding experts, highlights and shows why brand identification should be the paramount goal of any enterprising firm, and how brand design is the ultimate factor that drives an enterprise towards recognition. Features many examples of brand design and use to demonstrate the world's best practices in branding.

    Communication Arts (USA) Graphis Annual (Switzerland) Photographis (Switzerland)

    Awards

    plus

    • 1976

    The Art Directors Club, New YorkThe One Show Merit Awards, 1976

    Communication Arts, San Francisco 16th Annual Exhibition, Award of Excellence

    Communication Arts, San Francisco 17th Annual Exhibition, Award of Excellence

    Communication Arts, San Francisco 21st Annual Exhibition, Award of Excellence

    Communication Arts, San Francisco 22nd Annual Exhibition, Award of Excellence

    • 1994

    Communication Arts, San Francisco 35th Annual Exhibition, Award of Excellence

    Australian Writers & Art Directors Association

    • 1979

    First National Awards in Australia, Silver Awards 6 Awards, 1979

    • 1980

    2 Awards, 1980

    • 1981

    3 Awards, 1981

    • 1982

    2 Awards, 1982

    • 1984

    4 Awards, 1984

    • 1985

    5 Awards, 1985

    • 1987

    4 Awards & Silver Award for the Most Outstanding Graphic Design, 1986 3 Awards & Best of Category, 1987

    • 1989

    Bronze Award for the Most Outstanding Graphic Design, 1989 Bronze Award, 1989

    • 1993

    1 Silver & 3 Bronze Awards, 1991 Best of Year Award, 1992 Bronze Award, 1993

    • 1996

    Finalist, 1996

    CLIO Awards

    • 1980

    4 Awards, 1980

    • 1981

    2 Awards, 1981

    • 1989

    2 Awards, 1989

    The Art Directors Club

    • 1988

    2nd International Exhibition, Merit Award, 1988

    • 1972-74

    The Art Directors Club of Melbourne Honourable Mention & Silver Award, 1972 Honourable Mentions, 1973 & 1974

    • 1983

    3 Certificates of Commendation, 1983

    • 1984

    4 Gold Awards, 1984

    • 1984

    All Graphics Award for Most Outstanding Contribution Made by a Creative Person, 1984 The Show Ads Award for the Most Outstanding Entry of 1984

    • 1985

    29 Commendation Awards, 1985

    Biennale of Graphic Design, Brno

    • 1978,1988,1990

    8th Biennale, Critics Prize, 1978 10th Biennale, Bronze Medal, 1982 13th Biennale, Bronze Medal, 1988 14th Biennale, Bronze Medal, 1990

    • 1978

    Art Direction Magazine, New York Creativity 1978, Certificate of Distinction Creativity 1979, 2 Certificates of Distinction

    • 1980

    Creativity 1980, 4 Certificates of Distinction

    • 1983

    Creativity 1983, 5 Certificates of Distinction

    National Print Awards, Australia

    • 1985

    1 Gold & 2 Silver Medals, 1985

    • 1986

    Silver Medal, 1986

    • 1988

    1 Gold & 1 Bronze Medal, 1988

    • 1990

    Bronze Medal, 1990

    • 1991

    1 Silver Medal & Bronze Medal for Creative Use of Photography for Melbourne Olympic Bid Documents, 1991

    • 1993

    1 Gold, 3 Silver & 1 Bronze Medal, 1993

    Adelaide Art Directors Club

    • 1981

    Annual Exhibition Highly Commended Award, 1981

    • 1982 & 1985

    Printing Industries of America Inc, USA Certificate of Merit, Graphic Arts Awards Competition, 1982 & 1985

    Internationale Buchkunst-Ausstellung, Leipzig

    • 1982

    Honourable Acknowledgment Award & Bronze Medal, 1982

    Printing Industry Craftsmanship Awards

    • 1986

    Production Certificate in Metal Decoration Printing Category, 1986

    Design Institute of Australia

    • 1987

    Gold Award, 1987

    New York Type Directors Club

    • 1987

    Certificate of Typographic Excellence, 1987

    Australian Type Directors Club

    • 1987 & 1988

    Best of Category Awards, 1987 & 1988

    Tetra Pak

    • 1986

    International Design Award, 1986

    James River Corporation, USA

    • 1987

    Award of Excellence, 1987

    • 1988

    Australian Institute of Management 38th Annual Report Award, Silver Award Annual Report , Bronze Award, 1988

    PRISM Awards

    • 1988

    Best Creative Use, 1988

    • 1988

    Packaging Showcase Award

    Supon Design Group, Washington, USA

    • 1993

    Editor’s Choice, ‘The Best of International Self-Promotion’, 1993

    ADMA (Australian Design Display Manufacturers Association) Display Award for Melbourne Olympics Display, designed by Cato, at Treasury Buildings, Melbourne

    Interbuild Australia, 4th International Building Materials and Equipment Exhibition

    • 1992

    Best Stand Award for Laminex Industries stand, 1992

    Design Annual

    • 1994

    Award of Excellence, Packaging, T’Gallant Winery, Australia, 1994 Award of Excellence, Packaging Series, Tupperware Australia, 1994

    Society for Environmental Graphic Design

    Merit Award, environmental design retail category, David Jones 60th Anniversary Store decoration

    Packaging Council of Australia Inc

    • 1998

    ACI Glass Achievement Award, Silver, Packaging, T’Gallant Winery, Australia, 1998

    Other Professional Activities

    plus

    • 1978

    • Australian Representative, International Advisory Board, London College of Printing

    • Speaker, Biennale of Graphic Design, Brno, Czechoslavakia

    • International Jury Member, Brno, Czechoslavakia

    • 1980

    • Chairman, Australian Writers and Art Directors Association

    • 1982

    • Member, Department of Photography Course Advisory Committee, Royal Melbourne Institute of Technology, Melbourne

    • Represented, ‘Who’s Who in Graphic Art’, Switzerland

    • 1986

    • One-man seminar, Nikkei Advertising Research Institute, Tokyo

    • Keynote Speaker, Marketing Training Seminar, Packaging/Design, Lever & Kitchen

    • Judging Panel Member, Australian Flag Competition, known as Ausflag 88

    • Represented, Icograda Designers Archive

    • Chairman, Selection Committee, World’s Most Memorable Posters Exhibition, Paris

    • Speaker, Forum for Corporate Communications, Tokyo

    • Guest Speaker, Australian Type Directors Club

    • Guest Speaker, Caxton Award Seminar, Cairns

    • Editor,The View From Australia, work of Australia’s leading graphic designers

    • Guest Speaker, Unilever Marketing Conference, Manila

    • 1987

    • Editorial adviser, World Trademarks and Logotypes publication, Tokyo

    • Guest Speaker, opening of Zanders Calendar Exhibition, Melbourne Corporate

    • Graphics Adviser, Victorian Arts Centre Trust

    • Contributor,The Colorit Design Book, Sweden

    • Guest Speaker, Design Institute of Australia Design Forum series

    • Guest Speaker, Public Relations Institute of New Zealand Conference, New Zealand

    • Chairman, Selection Committee, World’s Most Memorable Posters Exhibition, Paris

    • Guest Speaker, Society of Chartered Designers, Hong Kong

    • Guest Speaker, Designers Association of Singapore

    • Guest Speaker, Industrial Design Council, Adelaide

    • Guest Speaker, American Chamber of Commerce, Tokyo

    • Represented, Men of Achievement, United Kingdom

    • Editor, Design for Business, the work of Cato Partners

    • Represented, Business Library of The Ohio State University, USA

    • 1988

    • Creative Director, Melbourne Olympic Candidature, Olympics for Melbourne 1996

    • Guest Speaker, Institute for International Research seminar, Singapore

    • Guest Speaker, Institute for Public Relations Singapore seminar

    • Trustee, Australian Youth Cricket Foundation, Australian Cricket Board

    • 1989

    • Editor, First Choice, a book showing a cross section of international media styles

    • Guest Speaker, Corporate Design Strategy for the 1990s, Kuala Lumpur

    • Guest Speaker, Curtin University of Technology, Perth, Western Australia

    • Panel Member, international Editors and Consultants, Art Center Inc. (including The Design Journal, The Design Gazette and the Art Center School of Design)

    • 1990

    • Judge, Annual International Exhibition, New York Art Directors Club Inc

    • Editorial Adviser, The Electronic Studio, published by Studio Magazine, Canada

    • Chairman, Design Australia Committee of the Australian Academy of Design,

    • Founding Member, The Australian Academy of Design

    • Keynote Speaker, Cato – One Australian Designer’s View, Professional Seminar Series, Design Institute of Australia, NSW Branch

    • Keynote Speaker, The Heavyweights, AGDA, Melbourne

    • Keynote Speaker, Second International Design Forum, Singapore

    • International Designer, symbol design for The Tokyo Frontier Association

    • Represented, Men of Achievement, 1990 Edition

    • 1991

    • Represented, 5,000 Personalities of the World, 1991 Edition

    • Editorial Adviser, World Trademarks and Logotypes publication

    • Guest Speaker and Consultant Designer, 4th Taipei International Design Interaction

    • Guest Speaker, Chamber of Manufactures Forum, Melbourne

    • Guest Speaker, Australian Marketing Institute’s Pacific Marketing Federation

    • Guest Speaker, 1st International Industrial Design Conference, Kuala Lumpur

    • Keynote Speaker, Invetech Seminars, Sydney and Melbourne

    • Keynote Speaker, Sydney University of Technology Design Forum

    • Keynote Speaker, Opening of Perth Business Week

    • Interview, Channel 7 Television, Hinch programme,

    • September Interview, ABC Radio Perth, Verity James programme,

    • October Interview, ABC Radio Hobart, Anne Burnett programme, October

    • Interview, Radio 3AW Melbourne, Margaret Fletcher programme, October

    • Member, International Advisory Council, Limkokwing Institute of Creative Technology, Malaysia

    • Founder, 1st International Design Student Conference, Melbourne

    • Guest Speaker, AIC Conferences Marketing Strategic Change & Effecting Corporate Revitalisation, Sydney

    • 1992

    • Guest Speaker, Meetings Industry Association, Brisbane

    • Guest Speaker, Packaging Council of Australia, Melbourne

    • Keynote Speaker, Advertising Print Production Association, Melbourne

    • Guest Speaker, 5th International Design Interaction, Taipei

    • Guest Speaker, Monash University David Syme International Business Centre, Melbourne

    • Keynote Speaker, Marketing Research Society, Melbourn

    • Guest Speaker, Design Rio, Rio de Janiero

    • Guest Speaker, Universidad de Belgrano, Argentina

    • Guest Speaker, University of Sao Leopoldo, Porto Alegre, Brazil

    • Guest Speaker, Associacao dos Designers Graficos, Sao Paulo, Brazil

    • Guest Speaker, Orbis Pictus 92, XV Biennale of Graphic Design, Brno, Czechoslovakia

    • Speaker, Integrated Marketing, for AIC Conferences, Sydney

    • 1993

    • Guest Speaker, Trade Mark seminar, Sly & Weigal, Solicitors, Perth, Western Australia

    • Guest Speaker, American Institute of Graphic Arts, New York

    • Keynote Speaker, Advertising Institute of Western Australia, Perth

    • Guest Speaker, Australian Graphic Design Association, Queensland

    • Guest Speaker, Design Renaissance, Glasgow

    • Guest Speaker, Scottish Design Council, Glasgow

    • Guest Speaker, The Fashion Group, Melbourne

    • Guest Speaker, AIC Conferences, Sydney

    • Guest Speaker, Institute for International Research, Buenos Aires

    • Guest Speaker, IABC, Hong Kong

    • 1994

    • Member,Victorian Arts Centre Trust Building Sub-Committee

    • Guest Speaker, Design for Business, Sydney

    • Judge, International Poster Biennale, Warsaw

    • Guest Speaker, Design Education Day for Designers Institute of New Zealand

    • Guest Speaker, PT Global Executivindo Training Conference Competitive Strategies in Retail Marketing, Jakarta

    • Judge, Singapore Design Awards

    • Guest Speaker, 1st World Logo Design Biennial, Ostend, Belgium

    • Judge, IBM, Hong Kong

    • Guest Speaker, Manukau Polytechnic Graphic Design Exhibition, New Zealand

    • Honorary Member, Asociación de Diseñadores Gráficos de Buenos Aires

    • Member, Review Committee of the Constitutional Centenary Foundation, 1994-95

    • 1995

    • Awarded Honorary Doctor of Design, Swinburne University of Technology

    • Interview, ABC Radio Melbourne, Randal Macdonald programme, May 1995

    • Guest Speaker, Australian Marketing Institute, Melbourne

    • Speaker, The Business of Design, Adobe Expo 95, Melbourne

    • Interview, ABC Radio Hobart, Terry Long programme, October 1995

    • Guest Speaker, Designers Institute of New Zealand, October 1995

    • 1996

    • Guest Speaker, Design Down Under Launch

    • Speaker, Diseño Grafico Guanajuato, Mexico

    • Speaker, Graphic Design In China

    • Speaker, YPO ‘Beyond the Bottom Line’, Manila

    • Council of Governor, The Australian Centre for American Studies

    • 1997

    • Guest Speaker, YPO “In Search of Broader Visual Language”™ Perth Chapter Speaker, Melbourne Fashion Festival ‘Broader Visual Language’

    • Guest Speaker, YPO “In Search of Broader Visual Language”™ Delhi

    • Chapter Guest Speaker, YPO “In Search of Broader Visual Language”™ Karachi

    • Chapter Guest Speaker, YPO “In Search of Broader Visual Language”™ Emirates

    • Chapter Guest Speaker, YPO “In Search of Broader Visual Language”™ Bombay

    • Chapter Speaker, Grafica ‘97 San Juan, Puerto Rico “Broader Visual Language”™

    • Guest Speaker, ADGA Conference, Canberra

    • Council of Governor, The Australian Centre for American Studies

    • Australian Cricketers’ Association Inc, Melbourne Advisory Board Member

    • Company Director, Museum of Modern Art at Heide,

    • 1998

    • Guest Speaker, AGDA South Australia ‘Design for Business Advantage’

    • 1999

    • Guest Speaker, Master Classes, The National School of Design, Swinburne University

    • Profiled, RMIT International Alumni Network Directory ‘Hall of Fame’

    • President, First Senate of Australian Academy of Design Inc. @ Docklands

    • Guest Speaker, Promax BDA Australia New Zealand, Sydney Australia

    • Guest Speaker, Design ’99, Sydney, Australia

    • Judge, TAFE NSW Invitational Arts & Design Prize

    • Guest Speaker, Australian Institute of Marketing, Melbourne

    • Guest Speaker, Design Indaba, Cape Town, South Africa

    • 2000

    • Guest Speaker, Commencement of Docklands Academy of Design

    • Awarded membership in the Presidium of Honour, Gallery Czechoslavic, Czechoslavakia

    • 2002

    • Galeria Artis, Universidad Autonoma Metropolitana, Mexico

    • 2003

    • Guest Speaker, Across the Arts Forum, Wangaratta

    • Guest Speaker, University of the Sunshine Coast, Queensland

    • Judge, Design Biennale, Macau

    • Guest Speaker, Design Foundation, Madrid

    • Guest Speaker, World Design Forum, Mexico City

    • Guest Speaker, Kun Shan University of Technology, Taipei

    • 2004

    • Guest Speaker, Esade Conference, Madrid

    • Judge, British Design & Art Directors Awards, London

    • Guest Speaker, Kun Shan University of Technology, Taipei

    • Guest Speaker, International Creative Design Workshop, Commercial Design, Taipei

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, Regional Advertising & Design, Queensland

    • Opening Address, Southern Cross Packaging Awards, Melbourne

    • Guest Speaker, Australian Graphic Design Association Marketing Week, Adelaide

    • Guest Speaker, International Brand & Corporate Identity Conference, Taipei

    • 2005

    • Guest Speaker, Young Entrepreneur Organisation,Dubai

    • Guest Speaker, Kun Shan University of Technology, Taipei

    • Judge, Adelaide Art Director’s Club

    • Guest Speaker, China Productivity Centre, Taipei

    • Guest Speaker, Forty Winks National Conference, Melbourne Workshop

    • Master, University of the Sunshine Coast, Queensland

    • Workshop Master, University of Johannesburg, South Africa

    • Judge, Loerie Awards, South Africa

    • Guest Speaker, Brands & Design China Initiative, Shenzhen, China

    • Guest Speaker, Regional Advertising & Design, Queensland

    • 2006

    • Judge, Canberra Centenary Logo Competition, Canberra

    • Guest Speaker, China International Cultural Fair, Shenzhen, China

    • Guest Speaker, Zart Art, Melbourne

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, Creative Business Exchange, Singapore

    • Premier’s Award for Design Leadership, presented by the Premier of Victoria

    • 2007

    • Guest Speaker, HiBrand Conference, Moscow

    • Workshop Master, Brigham Young University, Utah

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, Asia Pacific Breweries Branding Conference, Singapore

    • Guest Speaker, Advanced Branding Conference, Minsk

    • 2008

    • Guest Speaker, Great Brands Congress, Singapore

    • Guest Speaker, Great Brands Congress, Kuala Lumpur

    • Guest Speaker, Design Victoria Strategic IP Protection by Design Seminar

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, AGDA Conference, Brisbane

    • Guest Speaker, International Original Design Exposition, Shenzhen, China

    • Guest Speaker, 11th Spanish Shopping Centres Conference, Zaragoza, Spain

    • 2009

    • Guest Speaker, International Cultural Industries Fair, Shenzhen, China

    • Guest Speaker, 12th Spanish Shopping Centres Conference, Zaragoza, Spain

    • ICOGRADA Lifetime Achievement Award for services to the Design Industry

    • Guest Speaker, Design Victoria seminar

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, AGDA Conference, Sydney

    • 2010

    • Guest Speaker, International Cultural Industries Fair, Shenzhen, China

    • Guest Speaker, Griffith University, Queensland

    • Guest Speaker, Opening of Energise Enterprise Week, Melbourne

    • Guest Speaker, Australian Academy of Design information session

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, Canberra Business Council Annual Dinner

    • 2011

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, Morrison & Co presentation, Wellington, New Zealand

    • Guest Speaker, Shopping Centres Conference, Buenos Aires, Argentina

    • Judge, India Future of Change Awards

    • 2012

    • Honorary Fellowship, Monash University

    • Chair, Judging Panel, Premier’s Design Awards for 2012

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Guest Speaker, Golden Bee 10, Moscow

    • Chairman, Jury Panel, Golden Bee 10, Moscow

    • Guest Speaker, Gondalas 2012, Cartagena, Colombia

    • Hall of Fame inductee, Australian Graphic Design Association

    • 2013

    • Guest Speaker, Food SA Summit, South Australia

    • Queen’s Birthday Award, becoming an Officer of the Order of Australia

    • Opening Speaker, Adelaide Marketing Week, South Australia

    • Chair, Judging Panel, Premier’s Design Awards for 2013

    • Workshop Master, University of the Sunshine Coast, Queensland

    • 2014

    • Guest Speaker, Open Space, Melbourne Convention and Exhibition Centre

    • Guest Speaker, Australia-China Business Week, Sydney

    • Chair, Judging Panel, Premier’s Design Awards for 2014

    • Guest Speaker,TEDx Melbourne

    • Workshop Master, University of the Sunshine Coast, Queensland

    • Judge, Laminex Project of the Year

    • 2015

    • Opening of Exhibition of works of Cato Brand Partners,Tehran, Iran

    • Master, DeTao Group, China

    • 2016

    • Guest Speaker, Futures, Melbourne Australia

    • Workshop Master, University of the Sunshine Coast, Queensland

    • 2017

    • Opening of Ideas on Design, Foshan China

    • Speaker, Financial Summit Beijing - Top 100 Chinese Companies

    • Guest Speaker, Business of Design Sunshine Coast, Queensland Keynote

    • Speaker, 6th World Chinese Art Education Symposium Attendance at AGI China

    • 2018

    • Keynote Speaker, Newstar, Foshan Ideas on Design China

    • Keynote Speaker - Trend - Russia’s largest conference on visual culture

    • Keynote Speaker - Hong Kong Business of Design Conference

    • 20121

    • Keynote Speaker - Australian Made - Webinar

    • 2022

    • Keynote Speaker - Microsoft - Webinar

    • Guest Speaker - Poster Biennial Mexico

    • Guest Speaker - Company Strategy and World Presence - Designers

    • Guest Speaker - Design Intervention to Suport Economic Development

    • Guest Speaker - Design Strategy and World Presence - Business

    • 2023

    • Jury Member - Good Design Awards - Good Design Australia

    • 2024

    • Guest Speaker, Asian Apiculture Association Conference, BICWA, Perth, Australia

    • Keynote Speaker , Eastern Macedon Ranges Business & Association, Lancefield, Australia

    • Jury Member, Golden Bee 16, Global Biennale of Graphic Design

    • 2025

    • Interview with Katya Filimonova , LINNI

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