AGDA ad campaign

Andrew Ashton (Aa)

Over four years the studio was tasked to tell a uniquely Australian diverse story of creative via an ongoing ad campaign. Each had had to be completed from concept to art in three hours. The ads were displayed in a technical magazine and were devised to stand out from the tech based ads.

Images of AGDA ad campaign

  1. Image 1 — PIPANDCO AGDA ad 01 (AGDA ad campaign)
  2. Image 2 — PIPANDCO AGDA DG112 art (AGDA ad campaign)
  3. Image 3 — AGDA ad 09 (AGDA ad campaign)
  4. Image 4 — AGDA ADRG04 24062004 art01 (AGDA ad campaign)
  5. Image 5 — AGDA ad 04 (AGDA ad campaign)
  6. Image 6 — AGDA ad 15 (AGDA ad campaign)
  7. Image 7 — AGDA ad 12 (AGDA ad campaign)
  8. Image 8 — AGDA ad 08 (AGDA ad campaign)
  9. Image 9 — PIPANDCO AGDA DG114 art (AGDA ad campaign)
  10. Image 10 — AGDA ad 03 (AGDA ad campaign)

    Andrew Ashton (Aa), Australia (2004)

    Andrew is a father, designer, writer, image-maker, creative director and occasional gardener who lives and works in Naarm (Melbourne), Australia. Andrew has practised design since 1989. He is interested in...

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    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/PIPANDCO_AGDA_ad_01.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/PIPANDCO_AGDA_DG112_art.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ad_09.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ADRG04_24062004_art01.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ad_04.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ad_15.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ad_12.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ad_08.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/PIPANDCO_AGDA_DG114_art.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/Andrew/_1600xAUTO_crop_center-center_75_none/AGDA_ad_03.jpg
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    • AGDA ad campaign, 2001

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    Over four years the studio was tasked to tell a uniquely Australian diverse story of creative via an ongoing ad campaign. Each had had to be completed from concept to art in three hours. The ads were displayed in a technical magazine and were devised to stand out from the tech based ads.

    • Client:

    • Australian Graphic Design Association
    • Countries:

    Andrew is a father, designer, writer, image-maker, creative director and occasional gardener who lives and works in Naarm (Melbourne), Australia.

    Andrew has practised design since 1989. He is interested in making work that has a sense of place and time, informed by the ideas, colours, forms and spirit unique to his clients, commissioners and collaborators.

    Andrew is Head of Innovation at the Edison Agency, rethinking the wall calendar, and walking whenever possible.

    Exhibitions

    plus

    Diamonds in the Rough

    2011

    Jacky Winter, Melbourne

    Celebrating the 25 anniversary issue of Desktop Magazine, Andrew presented an interactive publication and exhibition of past and present free cultural printed matter and artifacts.

    Education

    plus

    Session Lecturer

    • Undergraduate,  
    • Postgraduate

    2008 – today

    • Monash University – Art Design and Architecture ()

    Lecturing in graphic identity and brand creation, motion and direction creation, experience and place creation, experimental publication

    Agencies

    plus
    • Nelmes Smith Ashton

      1994 – 1998

    • Precinct Design

      1999 – 2003

    • Studio Pip and Co.

      2003 – 2012

    • Work Art Life Studios

      2012 – 2020

    • Aa Design

      2020 – present

    • The Edison Agency

      2021 – present

    Awards

    plus
    • 1998

    Australian Graphic Design Association Pinnacle Award
    • 2002

    Australian Graphic Design Association Pinnacle Award
    • 2005

    Victorian Premier’s Design Award – Finalist
    • 2015

    Victorian Premier’s Design Award – Finalist
    • 2002

    Australian Writers and Art Directors Award – Silver Pencil
    • 2015

    New Zealand Design Institute – Silver Pin

    Other Professional Activities

    plus
    • Chair – Australian Design Biennale, Melbourne

      2011 – 2012

    • Creative Director – Australian Graphic Design Association Biennial Awards, Melbourne

      2001 – 2001