A gesture of mass seduction poster

Andrew Ashton (Aa)

Poster responding to the idea of – In light of recent times – the poster was selected as a Finalist of the second Australian Poster Annual (initiated by Work Art Life Studios and developed by the State of Design Festival, Victoria). At the time US President George W Bush in his push to tame terrorism and war, championed terms such as the "access of evil" and "weapons of mass destruction" to sate an ever concerned local and international people. We felt it timely to transform these ideas.

Images of A gesture of mass seduction poster

  1. Image 1 — PIPANDCO MassSeduction 2812805 (A gesture of mass seduction poster)

    Andrew Ashton (Aa), Australia (2004)

    Andrew is a father, designer, writer, image-maker, creative director and occasional gardener who lives and works in Naarm (Melbourne), Australia. Andrew has practised design since 1989. He is interested in...

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    Poster responding to the idea of – In light of recent times – the poster was selected as a Finalist of the second Australian Poster Annual (initiated by Work Art Life Studios and developed by the State of Design Festival, Victoria). At the time US President George W Bush in his push to tame terrorism and war, championed terms such as the "access of evil" and "weapons of mass destruction" to sate an ever concerned local and international people. We felt it timely to transform these ideas.

    • Client:

    • National Design Centre
    • Countries:

    Andrew is a father, designer, writer, image-maker, creative director and occasional gardener who lives and works in Naarm (Melbourne), Australia.

    Andrew has practised design since 1989. He is interested in making work that has a sense of place and time, informed by the ideas, colours, forms and spirit unique to his clients, commissioners and collaborators.

    Andrew is Head of Innovation at the Edison Agency, rethinking the wall calendar, and walking whenever possible.

    Exhibitions

    plus

    Diamonds in the Rough

    2011

    Jacky Winter, Melbourne

    Celebrating the 25 anniversary issue of Desktop Magazine, Andrew presented an interactive publication and exhibition of past and present free cultural printed matter and artifacts.

    Education

    plus

    Session Lecturer

    • Undergraduate,  
    • Postgraduate

    2008 – today

    • Monash University – Art Design and Architecture ()

    Lecturing in graphic identity and brand creation, motion and direction creation, experience and place creation, experimental publication

    Agencies

    plus
    • Nelmes Smith Ashton

      1994 – 1998

    • Precinct Design

      1999 – 2003

    • Studio Pip and Co.

      2003 – 2012

    • Work Art Life Studios

      2012 – 2020

    • Aa Design

      2020 – present

    • The Edison Agency

      2021 – present

    Awards

    plus
    • 1998

    Australian Graphic Design Association Pinnacle Award
    • 2002

    Australian Graphic Design Association Pinnacle Award
    • 2005

    Victorian Premier’s Design Award – Finalist
    • 2015

    Victorian Premier’s Design Award – Finalist
    • 2002

    Australian Writers and Art Directors Award – Silver Pencil
    • 2015

    New Zealand Design Institute – Silver Pin

    Other Professional Activities

    plus
    • Chair – Australian Design Biennale, Melbourne

      2011 – 2012

    • Creative Director – Australian Graphic Design Association Biennial Awards, Melbourne

      2001 – 2001