Rejuvenating a classic

Cordula Alessandri

For more than 150 years Niepoort has been synonymous with port production, but how do you go about introducing a new generation to port without scaring them off the “expensive” and “aristocratic” image associated with it. After the runaway success of the German Niepoort wine named Fabelhaft [fabulous], Alessandri came up with a fabulous port of its own inspired by Wilhelm Busch’s Max and Moritz stories. One, Max, is dark (a ruby port) and the other, Moritz, is blonde (a tawny port).

Images of Rejuvenating a classic

  1. Image 1 — Alessandri Niepoort 05 Wein Design 00 (Rejuvenating a classic)
  2. Image 2 — Alessandri Niepoort 05 Wein Design 01 (Rejuvenating a classic)
  3. Image 3 — Alessandri Niepoort 05 Wein Design 04 (Rejuvenating a classic)

    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work. Cordula attended the University of Applied Arts in Vienna, where s...

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    For more than 150 years Niepoort has been synonymous with port production, but how do you go about introducing a new generation to port without scaring them off the “expensive” and “aristocratic” image associated with it. After the runaway success of the German Niepoort wine named Fabelhaft [fabulous], Alessandri came up with a fabulous port of its own inspired by Wilhelm Busch’s Max and Moritz stories. One, Max, is dark (a ruby port) and the other, Moritz, is blonde (a tawny port).

    • Client:

    • Niepoort
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Illustration
    • Layout
    • Lettering
    • Logo
    • Marketing
    • Typography
    Cordula Alessandri, Austria (2003)

      One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work.

      Cordula attended the University of Applied Arts in Vienna, where she majored in graphic design, with Professor Herbert Schwarz, winning the award for top student. After university she went on to complete a further three years of study with typography mentor Professor Joey Badian. Cordula was the first woman in Austria to be appointed an Art Director at DDB Needham Worldwide, Vienna, at the age of 24.

      In 1987, Cordula founded her own studio, which has since enjoyed enduring success and won numerous awards, including the Austria National Award for Book Design, the European Design Award, ADC (Austria, New York, Europe), TDC Tokyo awards, Red Dot Awards and many more.

      Cordula has taught Communication Design at the University of Arts in Saarbrücken, Germany, and is regularly invited to serve on design competition juries and give lectures and presentations.