Museum Boijmans van Beuningen

Thomas Widdershoven

In 2003 the Museum Boijmans van Beuningen in Rotterdam got a new logo, set in a typeface similar to the Mexico Olympics typeface. In 2006 we took this logo and shifted the three-lined graphics from the name of the museum to the content of the museum. We set the name in a quite neutral typeface and used the expressive three-lined graphic style to typeset the programme. In this way the identity is not expressed in the name, like in normal branding, but in the communication of the exhibitions.

Images of Museum Boijmans van Beuningen

  1. Image 1 — thonik Boijmans website 01 (Museum Boijmans van Beuningen)
  2. Image 2 — thonik Boijmans website 02 (Museum Boijmans van Beuningen)
  3. Image 3 — thonik Boijmans website 03 (Museum Boijmans van Beuningen)
  4. Image 4 — thonik Boijmans website 04 (Museum Boijmans van Beuningen)
  5. Image 5 — thonik Boijmans website 05 (Museum Boijmans van Beuningen)
  6. Image 6 — thonik Boijmans website 06 (Museum Boijmans van Beuningen)
  7. Image 7 — thonik Boijmans website 07 (Museum Boijmans van Beuningen)
  8. Image 8 — thonik Boijmans website 08 (Museum Boijmans van Beuningen)
  9. Image 9 — thonik Boijmans website 09 (Museum Boijmans van Beuningen)
  10. Image 10 — thonik Boijmans website 10 (Museum Boijmans van Beuningen)

    Thomas Widdershoven, Netherlands (2012)

    Thomas Widdershoven is co-founder and director of thonik (established in 1993). thonik is the Amsterdam based collective of designers with a speciality in visual communication, graphic identity, interaction- and motion...

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    In 2003 the Museum Boijmans van Beuningen in Rotterdam got a new logo, set in a typeface similar to the Mexico Olympics typeface. In 2006 we took this logo and shifted the three-lined graphics from the name of the museum to the content of the museum. We set the name in a quite neutral typeface and used the expressive three-lined graphic style to typeset the programme. In this way the identity is not expressed in the name, like in normal branding, but in the communication of the exhibitions.

    • Client:

    • Museum Boijmans van Beuningen
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Book
    • Digital
    • Flyer
    • Illustration
    • Information design
    • Installation
    • Interface
    • Layout
    • Lettering
    • Logo
    • Magazine
    • Marketing
    • Photography
    • Poster
    • Print
    • Product
    • Supergraphics
    • Typeface
    • Typography
    • Video
    • Website
    Thomas Widdershoven, Netherlands (2012)

    Thomas Widdershoven is co-founder and director of thonik (established in 1993). thonik is the Amsterdam based collective of designers with a speciality in visual communication, graphic identity, interaction- and motion design. thonik offers their clients a visual voice that sets apart and differentiates: providing pole position. thonik has its roots firmly planted in society, willing to actively engage in the dialogue of what is right and what is fair. We seek to change the world. One design at a time.

    thonik is thoroughly familiar with the power of design and its capacity to transform, to unify, to communicate, to celebrate, to bring joy and provoke thought. Our work embraces those traits.

    Thomas is former creative director of Design Academy Eindhoven, curator and guest professor.

    Publications

    plus

    De Zingende Zaag, literary design magazine (nr. 12 t/m 25)

    (1991)

    • George Moormann

    De Zingende Zaag

    Galerie Anatomie Petit Journal No.6

    (2010)

    • Hugues Boekraad

    Galerie Anatome

    Thonik A in Paris

    (2010)

    • Hugues Boekraad

    Institut Néerlandais

    Thonik en

    (2009)

    • Noriko Kawakami,
    • Thomas Widdershoven,
    • Nikki Gonnissen

    Centre Oshita

    Power thonik design

    (2008)

    • Hugues Boekraad,
    • Marina De Vries

    Art O Centre

    Thonik, New Dutch Graphic Design #1

    (2001)

    • Ineke Schwartz,
    • Ed Van Hinte,
    • Gert Staal

    Bis Publishers

    Exhibitions

    plus

    Broken White

    2016

    Van Abbemuseum, Eindhoven

    Touch Base, Design Academy Eindhoven presentation at Salone del Mobile, Milan

    2016

    Salone del Mobile, Milan

    Co-curator with Ilse Crawford

    Thing Nothing

    2015

    Van Abbemuseum, Eindhoven

    Eat Shit, Design Academy Eindhoven presentation at Salone del Mobile, Milan

    2015

    Salone del Mobile, Milan

    co-curator with Marije Vogelzang

    Sense Nonsense

    2014

    Van Abbemuseum, Eindhoven

    Self-Unself at Suzhou Jinji Lake Art Museum, Suzhou, China

    2014

    Jinji Lake Art Museum, Suzhou

    Self-Unself, Design Academy Eindhoven presentation at Salone del Mobile, Milan

    2014

    Salone del Mobile, Milan

    Self-Unself

    2013

    Van Abbemuseum, Eindhoven

    Thonik posters for Centraal Museum

    2009

    Centre Pompidou, Paris

    City of Interface

    2013

    Power Station of Art, Shanghai

    Thonik in Paris

    2013

    Centre Pompidou, Paris

    Printed works

    2013

    Stedelijk Museum Amsterdam, Amsterdam

    Carpets

    2013

    Boijmans van Beuningen, Rotterdam

    Thonik Alphabeths

    2012

    Sera, Kyoto

    Graphic Happiness in China

    2012

    Museum of Nanjing University of the Arts, Nanjing

    Printed works

    2012

    Hong Kong Heritage Museum, Hong Kong

    Connecting Concepts

    2011

    Museu de Arte, Sao Paolo

    Premsela, Amsterdam

    Traveling group exhibition

    Printed works

    2011

    Museum of Modern Art, New York

    Printed works

    2011

    Shanghai Art Museum, Shanghai

    Thonik in Paris

    2010

    Galerie Anatome, Paris

    Institut Neerllandais, Paris

    Solo exhibition and installation

    Woordbeeld

    2010

    Openbare Bibliotheek Amsterdam, Amsterdam

    Thonik en

    2009

    Spiral Art Centre, Tokyo

    Solo exhibition

    Carpet Centraal Museum

    2009

    Museum of the Image, Breda

    Thonik: Made in China by You

    2009

    Graphic Design Museum, Breda

    Power

    2008

    Power Station of Art, Shanghai

    Solo exhibition

    Thonik in Venice

    2008

    International Architecture Biennale, Venice

    Solo exhibition

    Festival International de I'affine et du Graphisme

    2008

    De Chaumont Awards, Chaumont

    Awards exhibition

    Printed works

    2009

    Centraal Museum, Utrecht

    Raad van Cultuur / Printed works

    2004

    San Francisco Museum of Modern Art, San Francisco

    Education

    plus

    Guest tutor in Graphic Design and Communication

    • Postgraduate

    1993 – 2006

    • Rietveld Academy, Amsterdam (The Netherlands)
    • University of the Arts, Utrecht (The Netherlands)
    • Merz Akademie, Stuttgart (Germany)
    • University of the Arts, Arnhem (The Netherlands)
    • Design Academy, Eindhoven (The Netherlands)

    Guest professor

    • Doctorate

    2000 – today

    • Nanjing University of the Arts (China)
    • Berlare Instituut, Amsterdam (The Netherlands)

    Lectures

    plus

    Dutch Masters #8 meets Dutch Talent

    (2016)

    • Pakhuis de Zwijger, Amsterdam, The Netherlands

    Dutch Masters

    (2016)

    • Nanjing University of the Arts, China

    about Thonik

    (2012)

    • Spera, Kyoto, Japan

    De invloed van marketing en advertisement op de uitslag van de verkiezingen

    (2012)

    • Boijmans van Beuningen, Rotterdam, The Netherlands

    on design

    (2011)

    • College of Design, Architecture, Art and Planning - University of Cincinnati, United States of America

    Revues Parlees

    (2010)

    • Centre Pompidou, Paris, France

    Political campaigns

    (2009)

    • Koninklijke Academie Beeldende Kunsten, Den Haag, The Netherlands

    Visual Communication of the SP

    (2006)

    • Stedelijk Museum, Amsterdam, The Netherlands

    Double Dutch

    (2004)

    • ICAD and IDI, Dublin, Ireland

    Thonik and the Dutch Mentality

    (2001)

    • Actor, Barcelona, Spain

    Awards

    plus
    • 2016

    Tokyo Type Directors Club - Holland Festival
    • 2012

    European Design Award - VPRO
    • 2007 / 2009

    Winner Ster Gouden Loeki Awards, Winner Rotterdam Design Price, Winner Dutch Design Award - SP
    • 2005

    Red Dot Award - Marta Herford
    • 2003

    D&AD - Municipality of Amsterdam
    • 1998 / 1999

    ID Magazine - Eternally Yours Book. Honour: best of category

    Other Professional Activities

    plus
    • Pauwhof Fonds, member of the board

      2015 – current

    • Dutch Design Foundation, supervisory board

      2014 – current

    • Rijks Studio Award, member of the jury

      2016 – 2017

    • Museumprijs, member of the jury

      2016 – 2017

    • Mondriaan Fonds, pilot committee

      2012 – 2016

    • ADCN Awards, member of the jury

      2009 – 2009