Fortune 1960

Leo Lionni

Cover for Fortune magazine, February 1960.

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  1. Image 1 — Lionni 04 (Fortune 1960)

    Leo Lionni, USA (1955)

    Leo Lionni was a very charming, self-taught designer born in Amsterdam. He moved to Italy and completed a PhD in Economics in Genoa in 1938. He was active in Milanese circles,...

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    Cover for Fortune magazine, February 1960.

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    Leo Lionni, USA (1955)

      Moved to Italy and took his PhD in Economics in Genoa, 1938. He emigrated to the US in 1939. Art director of N.W. Ayer advertising agency until 1947. Succeeded Will Burtin as art director of Fortune in 1949. He developed a distinctive visual identity, utilizing photography and illustration. Was a design consultant for Olivetti and CCA. His famous cover of the Family of Man exhibition catalogue for NY MoMA (1955) is a 20th-century classic. ‘I felt the only way to reach my goals was by doing painting, sculpture, writing and graphics the way I wanted to do it.’ In his 50s he lived alternatively in Italy and New York. He was a co-editor of Print and an extremely productive and most original author/designer of 40 children’s books that conquered the world. Won the AIGA Gold Medal 1984, was a four-time winner of the Caldecott Medal. ‘One time I was jolted out of a near-slumber by the words “the mouse that didn’t exist”. I am sure they will eventually become the title of a book.’

      Leo Lionni was a very charming, self-taught designer born in Amsterdam. He moved to Italy and completed a PhD in Economics in Genoa in 1938. He was active in Milanese circles, making paintings, sculpture, graphics and writing reviews, and working for Motta. He immigrated to the US in 1939 and was art director of the N.W. Ayer advertising agency until 1947. He succeeded Will Burtin as the art director of Fortune magazine in 1949. He developed a distinctive visual identity, utilizing photography and illustration, and was also a design consultant for Olivetti and CCA.

      His famous cover of the ‘Family of Man’ exhibition catalogue for NY MoMA (1955) is a 20th-century classic. ‘I felt the only way to reach my goals was by doing painting, sculpture, writing and graphics the way I wanted to do it.’

      In his fifties he lived alternatively in Italy and New York. He was the co-editor of Print magazine and an extremely productive and most original author/designer of 40 children’s books that conquered the world. Lionni won the AIGA Gold Medal 1984, was a four-time winner of the Caldecott Medal.

      Biography text taken from AGI by Ben and Elly Bos

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      Frederick

      (1974)

      • Leo Lionni