RAW

Ivan Garcia

Raw is a sushi bar located in Kuwait. It is inspired on the traditional Japanese cuisine. Our branding proposal keeps some details of this classical culture. The black brushstrokes that invade some of the collateral design represents the owner: his education and talent allows him to offer an authentic product while imposing his particular style on every recipe. The monochromatic color scheme and the brushstrokes, share a masculine personality that is countered by the delicacy of their dishes.

Images of RAW

  1. Image 1 — RAW byFutura 001 (RAW)
  2. Image 2 — RAW byFutura 002 (RAW)
  3. Image 3 — RAW byFutura 005 (RAW)
  4. Image 4 — RAW byFutura 009 (RAW)
  5. Image 5 — RAW byFutura 014 (RAW)

    Ivan Garcia, Mexico (2017)

    Iván García is the founder and Creative Director of the mexican design studio, Futura. He attended College at the University of Guadalajara for Graphic Design. His particular background gave him...

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    • RAW, 2015

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    Raw is a sushi bar located in Kuwait. It is inspired on the traditional Japanese cuisine. Our branding proposal keeps some details of this classical culture. The black brushstrokes that invade some of the collateral design represents the owner: his education and talent allows him to offer an authentic product while imposing his particular style on every recipe. The monochromatic color scheme and the brushstrokes, share a masculine personality that is countered by the delicacy of their dishes.

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    Ivan Garcia, Mexico (2017)

    Iván García is the founder and Creative Director of the mexican design studio, Futura. He attended College at the University of Guadalajara for Graphic Design. His particular background gave him a different approach to design. He comes from a family of Jehovah´s Witnesses. At a very early age he managed to escape from their mentality and oppression, getting expelled from their community. He started working as a designer and moved to Monterrey after taking a job offer as a web designer for the porn industry. He soon was hired as an Art Director by a respected design agency.

    He has worked in the creation of various projects that go from branding for restaurants, bars, food and even fashion, in places like Los Angeles, Paris, Kuwait, Spain, Tokyo and many more.