Mon Choco

Ivan Garcia

Mon Choco is a chocolate brand based in Ivory Coast. The main characteristic of the brief was that our client’s family had been working with cocoa for generations. We created an illustration that tells the story about the harvesting of cocoa, respecting the traditions in order to make delicious versions of chocolate. That illustration was used as a texture for the packaging. The rest of the branding solution represents the high quality of the products by giving the sensation of luxury.

Images of Mon Choco

  1. Image 1 — MonChoco byFutura 000 (Mon Choco)
  2. Image 2 — MonChoco byFutura 004 (Mon Choco)
  3. Image 3 — MonChoco byFutura 006 (Mon Choco)
  4. Image 4 — MonChoco byFutura 008 (Mon Choco)
  5. Image 5 — MonChoco byFutura 010 (Mon Choco)

    Ivan Garcia, Mexico (2017)

    Iván Futura is the founder and Creative Director of the design studio, Futura. He attended College at the University of Guadalajara for Graphic Design. His particular background gave him a...

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    • Mon Choco, 2016

      5 items, Identity

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    Mon Choco is a chocolate brand based in Ivory Coast. The main characteristic of the brief was that our client’s family had been working with cocoa for generations. We created an illustration that tells the story about the harvesting of cocoa, respecting the traditions in order to make delicious versions of chocolate. That illustration was used as a texture for the packaging. The rest of the branding solution represents the high quality of the products by giving the sensation of luxury.

    • Client:

    • Mon Choco
    • Sector:

    • Countries:

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    • Details:

    • Illustration
    • Logo
    Ivan Garcia, Mexico (2017)

    Iván Futura is the founder and Creative Director of the design studio, Futura. He attended College at the University of Guadalajara for Graphic Design. His particular background gave him a different approach to design. He comes from a family of Jehovah´s Witnesses. At a very early age he managed to escape from their mentality and oppression, getting expelled from their community. He started working as a designer and moved to Monterrey after taking a job offer as a web designer for the porn industry. He soon was hired as an Art Director by a respected design agency.

    He has worked in the creation of various projects that go from branding for restaurants, bars, food and even fashion, in places like Los Angeles, Paris, Kuwait, Spain, Tokyo and many more.

    Awards

    plus
    • 2019

    7 LAD Latinoamerican Awards
    • 2019

    Honorable Mention at the Latin American Design Biennial in Madrid