Brand Guide: Singapore Edition

Yah-Leng Yu

Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the current golden age of design in Singapore and captures the creative labors gone into the making of the 17 brands featured. This documentation of the creative inspiration and design processes through brand and design reports is filled with takeaways and anecdotes capturing the vision to the fruition of each brand owner.

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      Yah-Leng Yu, Singapore (2018)

      Yah-Leng is the Founding Creative Director/Principal of Foreign Policy Design Group, a design and innovation consultancy based out of the tropical island of Singapore. She also co-created the official museum...

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      • Brand Guide: Singapore Edition, 2015

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      Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the current golden age of design in Singapore and captures the creative labors gone into the making of the 17 brands featured. This documentation of the creative inspiration and design processes through brand and design reports is filled with takeaways and anecdotes capturing the vision to the fruition of each brand owner.

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      Yah-Leng Yu, Singapore (2018)

      Yah-Leng is the Founding Creative Director/Principal of Foreign Policy Design Group, a design and innovation consultancy based out of the tropical island of Singapore. She also co-created the official museum store Gallery & Co at the National Gallery Singapore. Yah-Leng was formally trained at the Art Institute of Boston before moving to New York City where her creative career blossomed. In 2007, she moved back to her hometown of Singapore where she co-founded Foreign Policy Design Group. Her works have been also recognized and honored by prestigious awards, accolades and publications. Yah-Leng is the current President of The Design Society Singapore and she had sat on the advisory board of the Temasek School of Design Singapore. She has also often been invited to speak and judge at festivals, conferences and institutions globally. Yah-Leng was named one of The Disrupters and Industry Leaders in 2017, 2018 and 2019 on The Tatler 300 List by Singapore Tatler.

      Education

      plus
        • ()

        Lectures

        plus

        In Pursuit of Gaps

        (2018)

        • Kyoorius DesignYatra, India

        Small Studio Big Learnings

        (2017)

        • Multiplicity Manchester, United Kingdom
        • ,
        • ,

        Agencies

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        Awards

        plus
        • 2021

        TDC
        • 2020

        Tokyo TDC
        • 2020

        Award360
        • 2019

        Singapore Creative Circle Award
        • 2018

        TDC
        • 2016

        D&AD
        • 2016

        ADC
        • 2016

        TDC
        • 2016

        Tokyo TDC
        • 2010

        Tokyo TDC
        • 2018

        Singapore Creative Circle Award
        • 2017

        Singapore Creative Circle Award
        • 2016

        Singapore Creative Circle Award
        • 2014

        Singapore Creative Circle Award
        AIGA Design Effectiveness Awards
        Hong Kong Design Awards
        Print Magazine Design & Commerce Award
        FPO Award
        Brand New Award

        Other Professional Activities

        plus
        • The Design Society

          – Current