Anna Lena von Helldorff, Germany

AGI member since 2015

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Anna Lena von Helldorff’s praxis is based on the principle of collaboration in varying constellations and formats—reflecting on forms of exhibiting, presenting, publishing, making public—she understands graphic design or rather gestaltung as an editing process to communicate and visualize existing and new structures and their content as an act of interpretation, a process of translation—as vital part of society and therefor everyday life—with a focus on the potential relation between language, type, image and meaning—in consideration of the economic conditions in visual production.
Her studying of visual communication started in Munich as daughter of Rolf Müller, passed through the Academy of Visual Arts Leipzig with cyan, Ruedi Baur, Markus Dreßen – and continues as teaching herself. She founded the collective studio buero total and co-founded the KV—Art Association of Contemporary Art Leipzig, reflecting on contemporary production of visual culture and its resources.

Design work by Anna Lena von Helldorff


    Anna Lena von Helldorff, Germany (2015)

    Anna Lena von Helldorff’s praxis is based on the principle of collaboration in varying constellations and formats—reflecting on forms of exhibiting, presenting, publishing, making public—she understands graphic desig...

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    Anna Lena von Helldorff, Germany (2015)

      Anna Lena von Helldorff’s praxis is based on the principle of collaboration in varying constellations and formats—reflecting on forms of exhibiting, presenting, publishing, making public—she understands graphic design or rather gestaltung as an editing process to communicate and visualize existing and new structures and their content as an act of interpretation, a process of translation—as vital part of society and therefor everyday life—with a focus on the potential relation between language, type, image and meaning—in consideration of the economic conditions in visual production.
      Her studying of visual communication started in Munich as daughter of Rolf Müller, passed through the Academy of Visual Arts Leipzig with cyan, Ruedi Baur, Markus Dreßen – and continues as teaching herself. She founded the collective studio buero total and co-founded the KV—Art Association of Contemporary Art Leipzig, reflecting on contemporary production of visual culture and its resources.

      Publications

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      FRAGEN FÜR ALLE [QUESTIONS FOR EVERYBODY]

      (2016)

      • Anke Dyes,
      • Heike Geißler,
      • Anna Lena von Helldorff

      self published in edition of 10.000

      Questions are opening or closing, specifying or generalizing, factual or personal. irritating, or motivating. They are suggestive, rhethorical, paradox and pragmatic, direct, humorous. Provoking answers, cluelessness and new questions. They change perspective or confirm points of view. however complex the question, it needs to be asked. QUESTIONS FOR EVERYBODY asks questions about everything—visually speculating about the space needed and given for answering. http://fragenfueralle.de/

      Exhibitions

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      Scenario (what is the)

      2014

      KV—Verein für Zeitgenössische Kunst e.V., Leipzig

      Mark Hamilton and Anna Lena von Helldorff produced a layout of collaboration inside the Scenario. The production field relates imminently to the specific context of the KV as art asscocation and space of exhibiting and deals with the present production of visual, materialistic and representative structures and preferences. The exhibition was exceeded by a poster pasted in public and en edition of hand-embroidered sweatshirts

      Education

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      guest professor

      • Undergraduate

      2012 – 2015

      • hfk / Unviversity of Arts Bremen (Germany)
      • ()
      • ()

      guest professor typography / editorial

      guest lecturer

      • Undergraduate

      2014 – 2016

      • Burg Giebichenstein Halle, visual communication (germany)

      guest lecturer typography / editorial : workshop / 2-week-modul

      assistant teacher

      • Undergraduate,  
      • Postgraduate

      2007 – 2010

      • HGB / Academy of Visual Arts Leipzig (Germany)

      assistant teacher in the classes systemdesign with Prof. Stefan Müller / Prof. Oliver Klimpel and typedeisgn :with Prof. Fred Smeijers

      Other Professional Activities

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      • co-founder, board member, KV – Verein für Zeitgenössische Kunst e.V. / Association of Contemporary Art Leipzig

        2012 – 2016