The Pizza Affair

Ivan Garcia

When a French project's name is "The Pizza Affair", you cant help but think of a passionate game of seduction and an impulsive desire for pizza. This is why we disregarded fraternal love, and we full on gamble for packaging that incorporates erotism found in 70s soft porn, using suggestive illustrations that seek not only to accomplish an unforgettable pizza box, but also inspires actual lust for food.

Images of The Pizza Affair

  1. Image 1 — 01 (The Pizza Affair)
  2. Image 2 — 05 (The Pizza Affair)
  3. Image 3 — 07 (The Pizza Affair)
  4. Image 4 — 09 (The Pizza Affair)

    Ivan Garcia, Mexico (2017)

    Iván García is the founder and Creative Director of the mexican design studio, Futura. He attended College at the University of Guadalajara for Graphic Design. His particular background g...

    Read full biography
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/IvanGarcia/_1600xAUTO_crop_center-center_75/01.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/IvanGarcia/_1600xAUTO_crop_center-center_75/05.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/IvanGarcia/_1600xAUTO_crop_center-center_75/07.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/IvanGarcia/_1600xAUTO_crop_center-center_75/09.jpg
    1/4
    • The Pizza Affair, 2017

      4 items, Identity

    • Close

    When a French project's name is "The Pizza Affair", you cant help but think of a passionate game of seduction and an impulsive desire for pizza. This is why we disregarded fraternal love, and we full on gamble for packaging that incorporates erotism found in 70s soft porn, using suggestive illustrations that seek not only to accomplish an unforgettable pizza box, but also inspires actual lust for food.

    • Client:

    • The Pizza Affair
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Illustration
    • Layout
    • Logo
    Ivan Garcia, Mexico (2017)

      Iván García is the founder and Creative Director of the mexican design studio, Futura. He attended College at the University of Guadalajara for Graphic Design. His particular background gave him a different approach to design. He comes from a family of Jehovah´s Witnesses. At a very early age he managed to escape from their mentality and oppression, getting expelled from their community. He started working as a designer and moved to Monterrey after taking a job offer as a web designer for the porn industry. He soon was hired as an Art Director by a respected design agency.

      He has worked in the creation of various projects that go from branding for restaurants, bars, food and even fashion, in places like Los Angeles, Paris, Kuwait, Spain, Tokyo and many more.