Tafel Sans

Alejandro Paul

Tafel is Sudtipos’ contemporary take on early- to mid-century geometric fonts; it has the intrinsic qualities of a geometric without following the strict rules they customarily employ. Tafel is notable for its versatility as it works well in both small and display sizes; its sophisticated elegance and refined simplicity make it ideal for corporate identities, street signage, fashion brands, luxury packaging and much more.

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    Alejandro Paul, Argentina (2011)

    One of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of...

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    • Tafel Sans, 2019

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    Tafel is Sudtipos’ contemporary take on early- to mid-century geometric fonts; it has the intrinsic qualities of a geometric without following the strict rules they customarily employ. Tafel is notable for its versatility as it works well in both small and display sizes; its sophisticated elegance and refined simplicity make it ideal for corporate identities, street signage, fashion brands, luxury packaging and much more.

    • Client:

    • Sudtipos
    • Sector:

    • Disciplines:

    • Details:

    • Typeface
    • Typography
    Alejandro Paul, Argentina (2011)

      One of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands.

      With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence from the Type Directors Club NY. He also received 8 certificate of excellence from the Communication Arts typograpjy annual.

      He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the AGI Open, Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and Atypi conferences, at the TDC, etc.

      Exhibitions

      plus

      Bienal Tipos Latinos

      2001

      During the last 10 years many of my works were selected to be part of the international Tipos Latinos Blennial.

      Education

      plus

      Teacher

      • Postgraduate

      2008 – 2016

      • Universidad de Buenos Aires (Argentina)

      Part of the academic team at the Master of Typography design at FADU, UBA.

      Lectures

      plus

      TMDG

      (2006)

      • Trimarchi, Argentina

      Type Directors Club NYC

      (2009)

      • Type Directors Club NYC, USA

      Spaces in type design

      (2009)

      • Typo Berlin, Germany

      DiaTipo

      (2010)

      • DiaTipo, Brazil

      Type Masters Week

      (2011)

      • Type Masters week NY, USA

      Typographic Niches

      (2013)

      • ISType, Turkey

      TypeCon Keynote presentation

      (2013)

      • TypeCon, USA

      Specimens

      (2016)

      • AGI OPEN, South Korea

      Agencies

      plus

      Awards

      plus
      • 2008

      Burgues Script font. TDC2 Certificate of Excelence.
      • 2009

      Adios Script font. TDC2 Certificate of Excelence.
      • 2011

      Poem Script font. TDC2 Certificate of Excelence.
      • 2011

      Piel Script font. Letter2 award.
      • 2012

      Hipster Script font. TDC2 Certificate of Excelence.
      • 2016

      Courtesy Script. Communication Arts Award of Excellence.
      • 2014

      Bellissima Script. Communication Arts Award of Excellence.
      • 2014

      Rolling Pen. Communication Arts Award of Excellence.
      • 2017

      Prangs, Communication Arts Award of Excellence.