REVER

Daniel Trench

Futura was the type choice of the poets from the Brazilian “concreto” movement, in the early 1950’s, for most of their “visual-poems”. In "REVER", an exhibition paying tribute to Augusto de Campos — a key person to this artistic movement — the type couldn’t be any other than Futura. From the poems to the signage and captions it is all set in a modernized version of Futura, called Futura ND, by Bauer Types and redesigned based on the original matrixes by Paul Renner.

Images of REVER

  1. Image 1 — rever-01 (REVER)
  2. Image 2 — rever-02 (REVER)
  3. Image 3 — rever-03 (REVER)
  4. Image 4 — rever-04 (REVER)
  5. Image 5 — rever-05 (REVER)

    Daniel Trench, Brazil (2013)

    Daniel Trench (born in Sao Paulo, 1978) holds a BFA from Fundação Armando Álvares Penteado (FAAP) and a MFA from University of Sao Paulo (USP). Since 2008, he works in partnership wi...

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    Futura was the type choice of the poets from the Brazilian “concreto” movement, in the early 1950’s, for most of their “visual-poems”. In "REVER", an exhibition paying tribute to Augusto de Campos — a key person to this artistic movement — the type couldn’t be any other than Futura. From the poems to the signage and captions it is all set in a modernized version of Futura, called Futura ND, by Bauer Types and redesigned based on the original matrixes by Paul Renner.

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    Daniel Trench, Brazil (2013)

      Daniel Trench (born in Sao Paulo, 1978) holds a BFA from Fundação Armando Álvares Penteado (FAAP) and a MFA from University of Sao Paulo (USP). Since 2008, he works in partnership with Celso Longo conceiving graphic design projects. Their clients include some of the most important Brazilian museums and publishers, for whom they have developed identities, publications, book covers, signage, amongst other pieces. Daniel is the art director of the Brazilian magazine “Serrote”, a key-publication about visual arts, essays and literature. He currently teaches at Escola da Cidade (since 2015) and at ESPM (since 2007). Along with Celso Longo and Elaine Ramos, he has curated the exhibition “Cidade Gráfica”, held at Itaú Cultural (Sao Paulo) in 2014.

      Exhibitions

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      2009 — 365: AIGA Annual Design Competitions 30, AIGA

      2009

      AIGA National Design Center, New York City

      The project "Mostra Sesc de Artes" was selected as one of the best communication design of the year of 2009 by 365: AIGA Annual Design Competitions 30. It was then published in AIGA's virtual gallery and in an annual publication, exhibited at the AIGA National Design Center in New York City and is now part of AIGA's design collection at the Denver Art Museum, CO.

      Cidade Gráfica (Graphic City), Curator

      2015

      Itaú Cultural, Sao Paulo

      Itaú Cultural hosted the exhibition Graphic City. Curated by Celso Longo, Daniel Trench and Elaine Ramos, the show brought together 40 projects – conceived by artists and designers from various regions of the country – addressing different issues related to everyday life in cities, within the graphic universe.

      Brasil em cartaz / Le Brésil à l'Affiche

      2009

      Pôle Graphisme de Chaumont, Chaumont

      Work featured in the "Brasil em cartaz / Le Brésil à l'Affiche" exhibition, that was dedicated to show Brazilian graphic design through posters, as a celebration of the "France-Brazil year". The exhibition took place at Chaumont, a city that is known for its broad poster collection that contains work from graphic artists like Toulouse-Lautrec, Grasset, Chéret and Bonnard.

      Connexions >< Connections

      2009

      Sesc Pompeia, Sao Paulo

      Poster featured in the "Connexions >< Connections" exhibition that aimed to bring together the work of Brazilian and French graphic designers and was part of the events to celebrate the "France-Brazil year".

      Education

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      Teacher

      • Undergraduate

      2007 – today

      • Escola Superior de Propaganda e Marketing - ESPM (Brazil)

      Teacher

      • Undergraduate

      2015 – today

      • Escola da Cidade (Brazil)

      Agencies

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