Precarious show identity for Circus Oz

Andrew Ashton

An identity for a circus production exploring the precarious nature of contemporary life. A pared-back visual about a work that is on the edge. Our idea of precarious comes from the edge we often encounter in life, between rising and falling, breathtaking risk and the shock of failure. Balance, tension, gravity are the visual tools at play.

Images of Precarious show identity for Circus Oz

  1. Image 1 — WAL COZ PRE promo 010 (Precarious show identity for Circus Oz)
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    Andrew Ashton, Australia (2004)

    Andrew Ashton is a designer, writer, image maker, creative director and occasional gardener who lives and works in Melbourne, Australia. Andrew dedicates his practice to helping people to think and...

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    An identity for a circus production exploring the precarious nature of contemporary life. A pared-back visual about a work that is on the edge. Our idea of precarious comes from the edge we often encounter in life, between rising and falling, breathtaking risk and the shock of failure. Balance, tension, gravity are the visual tools at play.

    • Client:

    • Circus Oz
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    Andrew Ashton, Australia (2004)

      Andrew Ashton is a designer, writer, image maker, creative director and occasional gardener who lives and works in Melbourne, Australia.

      Andrew dedicates his practice to helping people to think and act creatively, artfully. Andrew's flexible yet robust big-little-practice allows one to work with peers, form specialist creative teams, create teaching labs, or work on-site with clients and projects, or self-initiated cultural events. It's a mix that promises diverse and creative work, across all media – Gender neutral bathroom think tanks, national event identities, international product brands, cinema ad campaigns, to connecting people with local businesses.

      Since 1989, Andrew has produced decades of quality commercial and cultural work, created practice products, events and publications, chaired award programmes, and in 2004 conceived Australia's first design centred market – Ready Made Market (now Melbourne Design Market) and the Australian Poster Annual.

      Exhibitions

      plus

      Diamonds in the Rough

      2011

      Jacky Winter, Melbourne

      Celebrating the 25 anniversary issue of Desktop Magazine, Andrew presented an interactive publication and exhibition of past and present free cultural printed matter and artifacts.

      Education

      plus

      Session Lecturer

      • Undergraduate,  
      • Postgraduate

      2008 – today

      • Monash University – Art Design and Architecture ()

      Lecturing in graphic identity and brand creation, motion and direction creation, experience and place creation, experimental publication

      Agencies

      plus
      • Nelmes Smith Ashton

        1994 – 1998

      • Precinct Design

        1999 – 2003

      Awards

      plus
      • 1998

      Australian Graphic Design Association Pinnacle Award
      • 2002

      Australian Graphic Design Association Pinnacle Award
      • 2005

      Victorian Premier’s Design Award – Finalist
      • 2015

      Victorian Premier’s Design Award – Finalist
      • 2002

      Australian Writers and Art Directors Award – Silver Pencil
      • 2015

      New Zealand Design Institute – Silver Pin

      Other Professional Activities

      plus
      • Chair – Australian Design Biennale, Melbourne

        2011 – 2012

      • Creative Director – Australian Graphic Design Association Biennial Awards, Melbourne

        2001 – 2001