Hemtex

Björn Kusoffsky

A passion for textile softens the hard times Hemtex is Sweden’s leading home textile retail chain. SDL developed a new, all encompassing, brand platform and identity focused on the true core of the company: the passion for textiles. With the new platform in place we successfully revamped both the interiors and exteriors of all the retail stores, re-launched the website and customer loyalty program, as well helped incorporate a revised assortment strategy.

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    Björn Kusoffsky, Sweden (2000)

    Björn Kusoffsky is the CEO/Founder and leads all Creative work at Stockholm Design Lab. The multidisciplinary studio is one of Europes most highly respected design companies. Founded in 1998 ...

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    A passion for textile softens the hard times Hemtex is Sweden’s leading home textile retail chain. SDL developed a new, all encompassing, brand platform and identity focused on the true core of the company: the passion for textiles. With the new platform in place we successfully revamped both the interiors and exteriors of all the retail stores, re-launched the website and customer loyalty program, as well helped incorporate a revised assortment strategy.

    • Client:

    • Hemtex
    Björn Kusoffsky, Sweden (2000)

      Björn Kusoffsky is the CEO/Founder and leads all Creative work at Stockholm Design Lab.

      The multidisciplinary studio is one of Europes most highly respected design companies.
      Founded in 1998 Stockholm Design Lab transforms brands and businesses with remarkable ideas.
      His work work is simple, innovative and powerful. Ranging from wetwipes, titlesequences, websites, artbooks, aircraft livery, advanced packaging projects, cosmetic fragrance and wine packaging to retail environments, logos and graphics, brand repositioning and corporate identity programs for international clients including IKEA, SAS Scandinavian Airlines, Volvo Cars, Absolut Vodka, Moderna Museet (Sweden), Ustra Stadtbahn (Germany), Hyundai Card (Korea), Askul (Japan) and for the International Art Biennale in Venice (Italy).