Fundación Proa

Tony Brook

Founded in 1996, Fundación Proa is a well-established cultural institution within the La Boca district of Buenos Aires, Argentina. Following a complete refurbishment of the building by architects Caruso Torricella, we were invited to create a new identity that reflected the importance Proa was taking on the international stage, while rooted within its local environment.

Images of Fundación Proa

  1. Image 1 — FULL SCREEN PROA 4 (Fundación Proa)
  2. Image 2 — PORTRAIT WEB PROA 1 (Fundación Proa)
  3. Image 3 — PORTRAIT WEB PROA 5 (Fundación Proa)
  4. Image 4 — 3x2 PROA 1 (Fundación Proa)
  5. Image 5 — 3x2 WEB PROA 3D tix 2 Black (Fundación Proa)
  6. Image 6 — 3x2 WEB PROA Bags 1 Black (Fundación Proa)
  7. Image 7 — 3x2 WEB PROA flyer 2 BLACK (Fundación Proa)
  8. Image 8 — 3x2 WEB PROA flyer 3 Black (Fundación Proa)
  9. Image 9 — 3x2 WEB PROA STATIONERY 1 (Fundación Proa)
  10. Image 10 — 3x2 WEB PROA STATIONERY 4 Black (Fundación Proa)

    Tony Brook, UK (2006)

    Tony Brook studied at Percival Whitley College of Further Education in Halifax West Yorkshire and at Somerset College of Arts and Technology. He established the multi-disciplinary design studio Spin in 1992....

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    Founded in 1996, Fundación Proa is a well-established cultural institution within the La Boca district of Buenos Aires, Argentina. Following a complete refurbishment of the building by architects Caruso Torricella, we were invited to create a new identity that reflected the importance Proa was taking on the international stage, while rooted within its local environment.

    • Client:

    • Fundación Proa
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Digital
    • Installation
    • Layout
    • Lettering
    • Logo
    • Marketing
    • Photography
    • Poster
    • Print
    • Typeface
    • Typography
    • Website
    Tony Brook, UK (2006)

      Tony Brook studied at Percival Whitley College of Further Education in Halifax West Yorkshire and at Somerset College of Arts and Technology. He established the multi-disciplinary design studio Spin in 1992. As creative director of Spin he has received national and international recognition, winning awards in print, television and cinema graphics, New Media, poster design and typography.

      Tony’s studio, Spin has had work published in magazines and books globally. Exhibitions include: ‘Communicate’, an exhibition of British independent graphics since the 1960s, ‘Great Expectations’, a Design Council exhibition on contemporary British design, and ‘Stealing Eyeballs’, a group show at the Künstlerhaus in Vienna. Tony lectures regularly.

      In 2009 Tony set up Unit Editions, a publishing company with the designer and author Adrian Shaughnessy. In 2011 he was guest curator of ‘Wim Crouwel - A graphic odyssey’ a major retrospective at the Design Museum in London.

      Publications

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      Spin: 360°

      (2015)

      • Tony Brook,
      • Adrian Shaughnessy

      Unit Editions

      From Collate: ‘It's hard to believe that Spin have been around for over 20 years now but just flicking through the book you can see why they have remained at the forefront of British and International graphic design. Each page, a true testament to their skill and dedication to the field of design with a level of consistency and an immaculate standard of design output that few studios rarely achieve.’

      Exhibitions

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      Spin at Magma

      2015

      Magma, London

      A 360° Living Portrait Of A Design Studio. Magma is pleased to announce a landmark exhibition celebrating the work of influential design studio, Spin, and independent publishers Unit Editions.Based in London, Spin has established an international reputation for its work in identity, print, moving image, retail, digital and environmental graphics. With its elegant and confident designs, Spin is now widely recognised as one of the leading graphic design voices at work today.

      Spin:360º

      2015

      Made North, Sheffield

      Part of the ongoing exploration of the inspiration and the output over the past 20 years of the Spin studio, this major exhibition features works by many notable AGI members including Wim Crouwel, Armin Hofmann, Herb Lubalin, Josef Müller-Brockmann and Lance Wyman amongst others. The exhibition is being supported by The University of Hallam in Sheffield, Yorkshire.

      Lectures

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      Spin/Unit Editions

      (2015)

      • Offenbach, Germany
      • HOW Design Live, Chicago, USA
      • Type Directors Club, New York, USA
      • The Lubalin Centre, New York, USA, USA

      Agencies

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      Awards

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      • 2014

      Under Consideration FPO Awards: Herb Lubalin: American Graphic Designer 1918–81 (Unit Editions)Manuals 1: Design & Identity Guidelines (Unit Editions)