Beautiful new world

Cordula Alessandri

Vienna University of Economics and Business (WU) can trace its roots back to 1898 and the former Royal and Imperial Export Academy in what was then Palais Festetics. Since then lots of water has passed under the Reichsbrücke bridge – in 2013 the WU opened an ultra-modern campus in the Prater on the other side of the Danube. Alessandri was entrusted with creating a new corporate design for what is now the largest business university in the whole of Europe, 110 years down the line.

Images of Beautiful new world

  1. Image 1 — Alessandri WU 01 Corporate Design 00 (Beautiful new world)
  2. Image 2 — Alessandri WU 01 Corporate Design 01 (Beautiful new world)
  3. Image 3 — Alessandri WU 01 Corporate Design 02 (Beautiful new world)
  4. Image 4 — Alessandri WU 01 Corporate Design 03 (Beautiful new world)
  5. Image 5 — Alessandri WU 01 Corporate Design 04 (Beautiful new world)
  6. Image 6 — Alessandri WU 01 Corporate Design 05 (Beautiful new world)
  7. Image 7 — Alessandri WU 01 Corporate Design 07 (Beautiful new world)
  8. Image 8 — Alessandri WU 01 Corporate Design 08 (Beautiful new world)
  9. Image 9 — Alessandri WU 01 Corporate Design 09 (Beautiful new world)

    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work. Cordula attended the University of Applied Arts in Vienna, where s...

    Read full biography
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_00.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_01.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_02.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_03.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_04.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_05.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_07.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_08.jpg
    http://f0315463488d2921b56f-77a5fe26cae7cb35bb07eccfb28cee77.r87.cf3.rackcdn.com/cordulaalessandri/_1600xAUTO_crop_center-center_75/Alessandri_WU_01_Corporate_Design_09.jpg
    1/9
    • Beautiful new world, 2009

      9 items, Advertising

    • Close

    Vienna University of Economics and Business (WU) can trace its roots back to 1898 and the former Royal and Imperial Export Academy in what was then Palais Festetics. Since then lots of water has passed under the Reichsbrücke bridge – in 2013 the WU opened an ultra-modern campus in the Prater on the other side of the Danube. Alessandri was entrusted with creating a new corporate design for what is now the largest business university in the whole of Europe, 110 years down the line.

    • Client:

    • WU
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Layout
    • Lettering
    • Logo
    • Magazine
    • Print
    • Typography
    • Website
    Cordula Alessandri, Austria (2003)

      One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work.

      Cordula attended the University of Applied Arts in Vienna, where she majored in graphic design, with Professor Herbert Schwarz, winning the award for top student. After university she went on to complete a further three years of study with typography mentor Professor Joey Badian. Cordula was the first woman in Austria to be appointed an Art Director at DDB Needham Worldwide, Vienna, at the age of 24.

      In 1987, Cordula founded her own studio, which has since enjoyed enduring success and won numerous awards, including the Austria National Award for Book Design, the European Design Award, ADC (Austria, New York, Europe), TDC Tokyo awards, Red Dot Awards and many more.

      Cordula has taught Communication Design at the University of Arts in Saarbrücken, Germany, and is regularly invited to serve on design competition juries and give lectures and presentations.