adidas gym spatial and interior design

Andreas Uebele

smarter, brighter and better, that’s the walls of the new adidas gym. colourful decorations made up of numbers and letters get the rooms in the company’s own gym into shape, boosting energy, pulse and power. up to ten metres tall, the graphic elements are more than just feel-good wallpaper, instead communicating actively with the gym’s users as they warm up or chill. welcome to the gym!

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    Andreas Uebele, Germany (2007)

    andreas uebele, born in 1960, studied architecture and urban planning at the university of stuttgart, and art at the stuttgart state academy of art and design. in 1996, he founded his own...

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    smarter, brighter and better, that’s the walls of the new adidas gym. colourful decorations made up of numbers and letters get the rooms in the company’s own gym into shape, boosting energy, pulse and power. up to ten metres tall, the graphic elements are more than just feel-good wallpaper, instead communicating actively with the gym’s users as they warm up or chill. welcome to the gym!

    • Client:

    • adidas
    • Sector:

    • Details:

    • Layout
    • Typography
    Andreas Uebele, Germany (2007)

      andreas uebele, born in 1960, studied architecture and urban planning at the university of stuttgart, and art at the stuttgart state academy of art and design. in 1996, he founded his own visual communications agency in stuttgart, and since 1998 has been a professor for communications design at düsseldorf university of applied sciences. in the same year he became a member of forum typografie. andreas uebele has been a member of the type directors club of new york and of the art directors club of new york since 2002. since 2007 he has been a member of agi, alliance graphique internationale, and since 2009 a member of the bdg, the association of german communication designers, in 2015 he held scholarship for practitioners at villa massimo, rome.

      Publications

      plus

      orientation systems and signage

      (2006)

      german edition: hermann schmidt mainz // english edition: thames & hudson // chinese edition: china youth press, new century publishing corporation peking

      a planning manual for architects, product designers and communications designers rule number 1: no textbook or manual can ever obviate the need to think for yourself. rule number 2: every infringement of current rules is a step towards good design. german edition: 336 pages euro 89,–/sfr 145,– isbn 978-3-87439-674-5 www.typografie.de english edition: signage systems & information graphics – a professional source book isbn 9780500288481 www.thamesandhudson.com

      weg zeichen/my type of place

      (2004)

      hermann schmidt mainz

      with contributions by jacques blumer atelier 5, uwe loesch, wilfried korfmacher, karin sander 400 pages eur 45.-/sfr 75.- isbn 3-87439-645-2

      alphabet innsbruck

      (2009)

      hermann schmidt mainz

      the place is characterised by a combination of odour, light, colour and lettering: bright colourful type, cast metal letters, names engraved in plaster, messages and paintings sprayed on surfaces capture the characteristic visual scent of a city. you don't perceive them as shapes but as information. you read the signs but fail to identify their messages. in the book »alphabet innsbruck« these hidden stories become visible. 180 pages eur 28,– isbn 978-3-87439-785-8

      schrift und identität

      (2013)

      niggli

      edited by johannes eckert, christian fischer, ilona pfeifer, philipp schäfer and andreas uebele. with text contributions by florian adler, indra kupferschmid, sven neumann and albert-jan pool. www.schrift-und-identitaet.de niggli, 2013 300 pages 38,00 eur isbn 978-3-7212-0820-7 www.niggli.ch

      no detail michael held 27 häuser

      (2011)

      niggli

      michael held was a man of letters. he recorded his thoughts in notebooks where he made a collage of them with tickets to exhibitions and all kinds of small treasures: there are photos clipped from magazines, of items of clothing, bicycles, tables and above all houses. the material for this monograph of his work – a collection of plans, computer drawings, sketches and photos – has been assembled in blank »diaries«. niggli, 2011 280 pages 49,80 eur isbn 978-3-7212-0812-2 www.niggli.ch

      schrift im raum

      (2002)

      verlag hermann schmidt mainz

      the first monograph of andreas uebele's work with a foreword by kurt weidemann. 256 pages isbn 3-87439-494-8 sold out, there are a few last copies left in the office. get in touch if you are interested.

      Education

      plus

      Professor

      • Undergraduate,  
      • Postgraduate

      1998 – today

      • Hochschule Düsseldorf (Germany)