108 Longevity Tea

Wei Hong

When the character 茶(tea) was deconstructed into “十十八十八” we got the tea longevity--one hundred and eight years old. That is our best wishes to people. The design exposes an original relation between man and nature, which is a longing for spiritual world and the heritage of human soul.

Images of 108 Longevity Tea

  1. Image 1 — 108-Shou-tea (108 Longevity Tea)

    Wei Hong, China (2015)

    Hong Wei lives in the city of Zhongshan. He is the member of Japan Typography Association. He founded Day Day Up Design Consultants in 2002. Engaging in branding, packaging design, book...

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    • 108 Longevity Tea, 2015

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    When the character 茶(tea) was deconstructed into “十十八十八” we got the tea longevity--one hundred and eight years old. That is our best wishes to people. The design exposes an original relation between man and nature, which is a longing for spiritual world and the heritage of human soul.

    • Client:

    • Duan Yuan Tea Industry Co. , Ltd.
    Wei Hong, China (2015)

      Hong Wei lives in the city of Zhongshan. He is the member of Japan Typography Association. He founded Day Day Up Design Consultants in 2002. Engaging in branding, packaging design, book design and commercial space design. All these years he attempts to explore design within Chinese context from a humanistic perspective. Hong Wei has won over 200 design awards at home and abroad, and has participated in several major design projects. His major works include ‘Hun’ Design, A gift from Hong Wei, Enchantment of Handwriting, These are The Beauty of Books in China. His works were currently exhibited Red Dot Award Communication Design, Communication Arts, New York TDC, Silver Pencil of One Show, Tokyo Type Directors Club, And 3 Best Work, 71 Nomination Awards of Japan Typography Association.Some of his works are now collected by Guan Shanyue Art Museum, Hong Kong Heritage Museum and Museum für Kunst und Gewerbe Hamburg.

      Publications

      plus

      ‘Hun’ Design

      (2013)

        A gift from Hong Wei

        (2014)

        Enchantment of Handwriting

        (2016)

        Awards

        plus
        • 2014.2016

        Red Dot Award Communication Design
        • 2015

        New York TDC Annual Awards
        • 2015,2016

        Silver Pencil, 2 Merit Awards of One Show
        • 2013,2014,2015,2016

        Tokyo Type Directors Club Annual Awards
        • 2013,2014,2015,2016

        Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association
        • 2002,2005,2007,2009,2011,2013,2016

        2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards
        • 2013,2014,2016

        The Beauty of Books in China