Current 05/2008

Designer in America

President

 

Steven Heller has asked the opinion of American graphic designers about the Optima typeface selection in the logo of John McCain, the Republican presidential candidate.

 

The overview of the campaign logos reveals that the graphic design taste of all presidential candidates is rather conservative, the top three look as if they were designed by an American advertising agency during the 50s, the Obama logo looks as as if it was designed in the 70s. So design-wise he does make a change.
 

 

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